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Zaxby’s is a franchised/corporate chain of fast sustenance restaurants offering chicken wings, chicken strips, sandwiches, and salads. The organization operates basically in the Southern United States with more than 801 locations.

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History, menu, and themes

The first Zaxby’s restaurant opened in Statesboro, Georgia in March 1990. The organization’s first restaurant outside of Georgia was opened in September 1994 in Bowling Green, Kentucky. Zaxby’s currently operates in 18 states.

Zaxby’s chicken and Zax Sauce is based on another smaller chicken tender chain called Guthrie’s that existed in Athens, Georgia while Zach McLeroy went to the University of Georgia. The first Zaxby’s was established in Statesboro, Georgia, close to the Georgia Southern University campus, by cherished friends Zach McLeroy and Tony Townley. The organization operates as a casual eating restaurant, offering arranged at-arrange chicken tenders, chicken wings, sandwiches, salads, and appetizers. Plunging sauces are offered with chicken tender orders, and range from mellow, to the direct “Zax sauce”, to the intensely hot “Atomic” and “Insane”. Lounge areas at Zaxby’s restaurants are adorned with assorted whimsical objects and signs, which regularly shift in a subject by area and district. Some locations in school towns include objects and decorations identified with the university. Similarly, citrus-industry themed decorations line the walls at an Orlando, Florida area.

Zax sauce

Since the December 2013 declaration that Zaxby’s would start to offer the Coca-Cola Freestyle machine at their locations, the stylistic layout in the wellspring drink dispensing region has been ruled by that distinctive dispenser and other Coca-Cola marking.




Advertising

In late 2007, the chain started running a series of commercials highlighting celebrities eating Zaxby’s menu items. The celebrities of 2007/2008 included Laverne and Shirley stars Penny Marshall and Cindy Williams, Bobby Allison, Diana DeGarmo, Herschel Walker, Evander Holyfield, Elijah Kelley, Lorenzo Lamas, Cody Linley, Jerry Rice, John Schneider, Alyson Stoner, Kerri Strug, Richard Thomas, Richard Karn, Reginald VelJohnson, David Garrard, and Spud Webb. In 2009, celebrities included Orange County Choppers Paul Teutul, Sr. Furthermore, Michael Teutul, Béla Károlyi, Fred Willard, Paul Sorvino, and Mike Ditka. 2010 and 2011 celebrities included Doris Roberts, E! News host Giuliana Rancic Jaime Pressly, Ryan Stiles, and musician Little Richard. In 2012, the chain included celebrities Rachel Dratch, Chris Kattan, Jill Hennessy, Lee Ann Womack, and National Football League linebacker Clay Matthews in its commercials. Zaxby’s 2013 commercials included David Alan Grier and Waylon Payne, with entertainer Wayne Brady and actress Leigh-Allyn Baker.

In October 2008, Zaxby’s was highlighted as a restaurant on the streets of Los Angeles in the computer game Midnight Club: Los Angeles, despite the fact that California, in actuality, has none.

Sponsorships

Zaxby’s is “The Official Chicken of Sports Fanz®” and has aggregate protected innovation rights at about 30 Division I colleges through 2015 through an arrangement with their football and basketball teams. The sponsorship, which was made through IMG College, includes 25 states, seven conferences, and the whole region of Zaxby’s locations. Included are ten colleges from the Southeastern Conference, six colleges from the Atlantic Coast Conference, three colleges from Conference USA, two each from the Big Ten Conference and Sun Belt Conference, and one school from the Big 12 Conference. Also, Zaxby’s has a separate concurrence with Clemson University to give mark presence at all football and men’s and ladies’ basketball games.

Zaxby’s is also the sponsor of the Heart of Dallas Bowl, played at the historic Cotton Bowl Stadium.

Zaxby’s also sponsored John Wes Townley (son of fellow benefactor Tony) in NASCAR’s Camping World Truck Series and Xfinity Series, and Townley’s Athenian Motorsports.[11] John Wes resigned from rivalry after 2016, thus finishing the sponsorship.

To pay tribute to the kids the restaurant chain serves each year, Zaxby’s is a supporter of Make-A-Wish.